Hikma’s balance sheet is a bonus for chief Olafsson

As the US pricing situation continues to bite, industry veteran and newly-appointed Hikma chief executive officer Siggi Olafsson is confident the company’s superior balance sheet and diversified business operation, spread across three regions, will provide a competitive advantage. Dean Rudge reports.

With 2018 marking 40 years since Hikma Pharmaceuticals’ inception as a small company based in Jordan mainly supplying branded generics, the firm felt the time was ripe to unveil a new global brand platform, which includes a fresh logo and visual identity.

The “most notable change to the Hikma brand since the company’s founding in 1978”, Hikma’s new brand platform – “Better...

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