Hikma Sees Field For Generic Of Advair Narrow As It Enrols Study

 
• By Aidan Fry
  
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The challenges of developing a US generic of GlaxoSmithKline’s Advair Diskus fluticasone/salmeterol asthma blockbuster are thinning the field and improving the commercial prospects for those that succeed, Hikma believes.

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High hurdles to developing a US generic of GSK's Advair Diskus inhaler are seeing several companies falling away, Hikma believes • Source: Shutterstock

Developing a generic of GlaxoSmithKline’s Advair Diskus (fluticasone/salmeterol) asthma inhaler that meets the US Food and Drug Administration’s (FDA’s) requirements is so demanding that few applicants are likely to succeed, Hikma believes. And those that do clear all the hurdles can look forward to a lucrative opportunity with limited competition, the Jordanian group’s chief executive officer, Siggi Olafsson, told investors.

Acknowledging that Hikma could “write a book” about the difficulties in developing a generic of GSK’s blockbuster brand, Olafsson insisted...

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