Hikma is positioning itself as the ‘partner of choice’ for firms looking to broaden distribution of their patent-protected products in the Middle East and Africa (MENA) region. Increased competition from local players is encouraging the Jordanian company to shift away from its historical strength in branded generics.
Addressing investors, chief executive officer Siggi Olafsson said the MENA trading environment was changing. “A few years back, there wasn't...




