‘Is The Market Now Sustainable? The Answer Is Still Not’: AAM’s Haruvi On The Need To Fix The US Generics Industry

Newly Appointed Chair And Sandoz Exec Sits For Exclusive Interview With Generics Bulletin

Dramatic downward pressure on prices will continue to impact supply for an industry already reeling from shortages, the Association for Accessible Medicines’ newly appointed chair Keren Haruvi tells Generics Bulletin during an exclusive interview on the sidelines of the association’s recent annual conference in Tampa.

AAM Access 2024 display
• Source: Nielsen Hobbs

Keren Haruvi, the Association for Accessible Medicines’ newly appointed chair, speaks well and passionately about the many challenges facing the US generics market. Elevated from vice chair at the turn of last year, Haruvi brings to bear her two decades of industry experience, including her current role as president of Sandoz North America.

This followed a three-year stint on the other side of aisle at the company’s former parent Novartis, while she also...

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