by Alexis Borisy and James Kalustian
Ever since the mergers of the late 1980s, the drug industry has had an obsession with critical mass and market...
Drug Franchises
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Franchises can create scale for large and mid-sized drug companies alike. But few firms have really created these customer-driven alternatives to size-for-size's sake. Franchises need to be built up from an understanding of and relationships with the complex set of customers and suppliers in a particular field of specialization and should only be built where such a customer group truly exists.
Candid conversations with C-suite leaders.
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