by David Cassak
In many respects, the story of Munich-based BrainLab AG reads like a Silicon Valley fairy tale—though with a decidedly...
BrainLAB: Image-Guided Surgery's Whiz Kids
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The success of BrainLAB, a leader in radiotherapy and image-guided surgery, has been built on two strengths: technological innovation, particularly in software designed specifically for medical applications, and a series of alliances with large device partners that gave it the clout to get its products to market. Though BrainLAB is, on some level, a capital equipment company, it remains, culturally, a software provider, with the aggressive, innovative, entrepreneurial spirit associated with software companies. The company's next major challenge: getting off to a quick start in orthopedics, which could be image-guided surgery's biggest market to date.
Candid conversations with C-suite leaders.
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