By Deborah Erickson
Politics isn't the only sphere where stakeholders of every sort ask, "Whaddaya done for me lately?" In the pharmaceutical industry,...
Novartis Bucks the Trend
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While many drug companies now see development as key to boosting productivity, Novartis is investing heavily in its own discovery capacity. A new research head has been hiring hot shots out of biotech firms and academia, assembling new technologies to complement classical skills. Novartis seems to be striving to be mostly self-dependent. Will the bet pay off?
Candid conversations with C-suite leaders.
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