MedTech Forum 2019: Building Growth In The Outcomes Era

Value-Based Outcomes Mean Medtech CEOs Must Look Within As Well As Upwards

 
• By Ashley Yeo
  
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The European MedTech Forum’s CEO panel set out to address high-level global, long-range issues, but from the start it got log jammed in regulatory issues. Not in the script perhaps, but wholly understandable, as new EU regulations will have huge strategic importance for how companies do business – and in the case of start-ups, if they can continue to do business.

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CEO panelists at MedTech Forum 2019 • Source: Ashley Yeo

Had there been a table in front of him, ResMed CEO Mick Farrell would have lent forward and banged it hard with his fist. Twenty minutes into a one-hour session at the 2019 MedTech Forum on burning issues for global medtech CEOs, and we were talking – still – about the current and potential effects on business and patient care of the EU Medical Device Regulation; “we” being the Peters Surgical (Bobigny, France) and Werfen (Barcelona, Spain) CEOs Thierry Herbreteau and Carlos Pascual, along with Farrell.

Granted, it is the biggest short- and medium-term issue occupying the minds of those medtechs who want to continue serving...

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