All About Value – Brexit Aside, UK Industry Sees Good Things Ahead For Healthtech Adoption

The ethos of rewarding value and new channels to promote medtech innovation are gaining ground in the UK

 
• By Ashley Yeo
  
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ABHI director of value and access Luella Trickett talks about the importance of real-world evidence in product development and value-based procurement in secondary care in the UK.

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Securing rapid market access for proven medtech innovation in the NHS, delivering it efficiently through the various procurement options – and direct to providers in the case of tariff excluded high-risk devices – and getting it reimbursed adequately, comprises perhaps the most challenging of long-term, complex aims for the health care products industry selling into the UK market.

It is a task that has proved consistently tough for medtech manufacturers. In recent years, companies have improved their engagement...

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