Pay TV: Get Ready for Direct to Consumer Advertising User Fees

 
• By Kate Rawson
  
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FDA is proposing that drug sponsors assume responsibility for testing proprietary trademarks for potential medication errors before they are reviewed by the agency. That -- along with performance goals tied to user fee dollars -- should help speed up the review of proposed brand names.

The cost of prescription drug advertising is about to get higher; but the future of direct-to-consumer ads could also get more secure.. The Food & Drug Administration and pharmaceutical industry advertisers have agreed on a new user fee program to support preclearance of television commercials. Although there are no final numbers yet, it looks like advertisers can expect to pay an average of $400,000 apiece to participate in the program.

The new program, which was announced as part of FDA’s Prescription Drug User Fee Act reauthorization proposal, would add 27...

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