Who Says FDA Can't Have Your Marketing Plan?

Industry fought hard to prohibit FDA from having the authority to review marketing plans as part of FDAAA. The REMS for Xenazine suggests that the legislative success may have been a Pyrrhic victory; FDA is going ahead and grabbing authority over the marketing plans and procedures for some drugs.

Biovail Corp. and Ovation Pharmaceuticals Inc. are launching a new drug for Huntington’s chorea called Xenazine. Their marketing efforts involve a third partner: the Food & Drug Administration.

That’s because Xenazine (tetrabenazine) will be marketed in compliance with a mandatory Risk Evaluation & Mitigation Strategy imposed by FDA....

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