By Laura Helbling
The next debate in direct-to-consumer advertising standards will be how to present risk information in an "unbiased" way. That looks...
"Neutral" Is "Unbiased" In FDA' s Lexicon: Taking the Buzz and Distractions Out of Risk Statements
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FDA is interpreting the new "neutral' standard for direct-to-consumer ads to mean "unbiased." Experts in FDA ad regulation policy are now debating what an advertiser has to do to be unbiased: does it just mean keeping down distractions during the statement of risk information? Or does it mean making an effort not to over-warn?
Learn what's happening at the US FDA. On the go.
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