Big Pharma’s Unlikely Price Pledge Leader

Allergan is taking a page from Big Pharma’s strategy two decades ago to fend off efforts at direct price regulation by pledging restraint on price increases. The differences in the pledge – and the image of the pledge maker – are instructive.

It really is starting to feel like 1993 all over again.

First, there is Hillary Clinton proposing a pricing oversight board in response to outrage over perceived excessive price increases. And...

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