Colgate Weighs Subscription Sales In Oral Care E-commerce Strategy

Colgate is investing in an e-commerce strategy that includes analyzing consumer behavior to facilitate more purchases online.

Colgate-Palmolive Co.'s global e-commerce strategy for oral care based on mining consumer tastes and shopping behavior could point to offering subscription sales, says President and CEO Ian Cook.

“Our intent here and our strategic plan is to invest ahead of the curve to achieve above fair share online...

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