Prestige Brands Acquires C.B. Fleet, Boosts Women’s OTC Platform

Prestige Brands makes the deal three weeks after divesting the slower-selling Massengill douche brand and as it makes a top marketing priority of growing sales of its Monistat yeast treatment line.

Prestige Brands Holdings Inc. moves to the head of another OTC feminine care category with its $825m acquisition of C.B. Fleet Co. Inc., maker of the Summer’s Eve douche brand and other consumer health products.

Prestige Brands makes the deal three weeks after divesting the slower-selling Massengill douche brand, which the firm called a “non-core...

Pink Sheet Podcast

Learn what's happening at the US FDA. On the go.

Derrick Gingery and the team bring you a weekly "Drug Fix".

More from United States

More from North America