Novo's Victoza REMS Settlement Opens Another Legal Door For Off-Label Promotion Cases

US government alleged sales reps gave information to physicians to create a false or misleading impression that Victoza's boxed warning and REMS messages about medullary thyroid cancer were 'erroneous, irrelevant or unimportant.' Novo's $59m settlement includes resolution of whistleblower lawsuits alleging off-label marketing.

Gavel

Novo Nordisk AS' settlement of allegations that it downplayed and circumvented risk communication messages required under the Risk Evaluation and Mitigation Strategy for the diabetes drug Victoza (liraglutide) suggests another legal avenue for US government prosecution of behavior it views as related to off-label promotion.

On Sept. 5, the US Department of Justice (DoJ) and Novo Nordisk announced they had reached a $58.65m settlement on...

Pink Sheet Podcast

Learn what's happening at the US FDA. On the go.

Derrick Gingery and the team bring you a weekly "Drug Fix".

More from Marketing & Advertising

More from Compliance