US labeling for Genentech's Rituxan Hycela appears to have broken new ground with a 'Patient Experience' section describing summary data from a patient preference study; however, the company's global head of outcomes research says large volumes of patient-centric data would be difficult to reflect within the current labeling framework.
The increasingly patient-centric approach to drug development and regulation may necessitate the development of separate product labeling for patients, one industry researcher believes.
Speaking at a Sept. 18 workshop on the US FDA's benefit/risk assessment framework, Alicyn Campbell, global head of Patient-Centered Outcomes...