P&G's China E-Commerce Sales Point In Direction Of Future Growth

P&G China's e-commerce business is growing at 60%, with seven of 10 categories holding or growing online market share, the firm’s Chinese e-commerce head says. Its global personal health care segment struggled in its latest quarter due to lower levels of product innovation compared to year-ago period.

China's bourgeoning e-commerce helped drive 7% sales growth there for Procter & Gamble Co.’s Crest, Oral-B and other oral care brands in its latest quarter, reflecting the firm's growing reliance on digital platforms for growth across its product categories.

Jasmine Xu, P&G's vice president for greater China e-business and branding, said during P&G’s fiscal 2018 first-quarter earnings briefing on...

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