Generic CEOs Need To Act Like Brand Execs, Association Head Says

AAM President Davis, a PhRMA veteran, says personal engagement – in addition to lobbying spending – is key to successful policy advocacy.

NEW ORLEANS – The Association for Accessible Medicine's annual meeting here featured king cakes and a jazz band at its opening reception. Less predictably, it has also included an exhortation from association President Chip Davis that generic firms should start behaving like their brand-name rivals.

In his "State of the AAM" address, Davis listed several policy victories that the generic industry has achieved over the...

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