The major statement is presented in a clear, conspicuous, and neutral manner if the following are met:

It is presented in consumer-friendly language and terminology that is readily understandable.
Its audio information, in terms of the volume, articulation, and pacing used, is at least as understandable as the audio information presented in the rest of the advertisement.
In advertisements in television format, it is presented concurrently using both audio and text (dual modality).
In advertisements in television format, for the text portion of the major statement, the size and style of font, the contrast with the background, and the placement on the screen allow the information to be read easily.
During the presentation of the major statement, the advertisement does not include audio or visual elements, alone or in combination, that are likely to interfere with comprehension of the major statement.

Rx Drug TV Ads Must Present ‘Major Statement’ Simultaneously In Audio & Visual Segments

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