Drug Advertising: NAD’s Clout In Rx Disputes Rising As It Builds Ties With Social Media Platforms, FDA

National Advertising Division’s voluntary, self-regulatory process is increasingly being used to vet competitor complaints over prescription drug ads. The group now has a reporting channel to Meta, which will take down disputed claims from social media sites, and is working to demonstrate the value of self-regulation to the FDA, NAD VP Brett says.

TV and remote
NAD is becoming a more common forum for disputes over Rx drug ads. • Source: Shutterstock

The National Advertising Division could become more influential in prescription drug advertising disputes going forward as the self-regulatory group builds and leverages relationships with social media platforms and federal agencies.

Speaking at the recent DIA Advertising and Promotion Regulatory Affairs Conference, NAD VP Laura Brett talked about the group’s burgeoning...

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