Verily Aloe Vera? Rising Class Actions Challenge Gel Products’ Authenticity

Recent third-party investigations suggest that Aloe vera gel products sold in drugstore and mega-retailer doors may not be what consumers expect, based on lab tests finding no evidence of alleged aloe markers that should be present. Class-action filings are on the rise, evoking authenticity issues that trace back to the 1980s.

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The outcome of nationwide class actions challenging Aloe vera claims on retailers’ private-label products likely will hinge on expert testimony as the courts attempt to puzzle out complex issues related to aloe chemistry and analysis.

One such suit was filed in June in Illinois district court and amended in September to consolidate plaintiffs and defendants...

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