C&D Viviscal Deal Adds Supplement, Hair Care And E-commerce Heft

The $160.4m deal reported with Lifes2Good expands the firm's play in the subscription sales space it entered with the Toppik Hair Building Fibers brand.

Church & Dwight Co. Inc. doubles down on category expansion in its pending acquisition of Irish brand Viviscal, a hair care line that includes dietary supplements to strengthen hair growth in addition to shampoo and conditioner.

The €150m ($160.4m) deal with brand owner Lifes2Good Ltd. reported in UK media earlier in January and expected to be...

HBW Podcast

Explore how consumer health is evolving. On the go.

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