Following a complaint filed in late January, L’Oreal will be defending labeling and advertising for Matrix Biolage Keratindose hair-care line in New York’s Southern District, the same court where claims and safety for a Soft Sheen-Carson hair relaxer are being challenged in a separate class action. Plaintiffs in the Keratindose suit allege the line is deceptively marketed because formulas contain no actual keratin.
Despite its name and marketing, L’Oreal USA, Inc.’s Matrix Biologe Keratindose hair-care line does not contain any keratin and is incapable of providing related benefits, according to a putative nationwide class action filed Jan. 26 in New York’s Southern District Court.
Plaintiffs Brandi Price and Christine Chadwick are suing L’Oreal and its Matrix Essentials subsidiary, acquired in 2000, for violations of...