L’Oreal failed in March to dismiss the majority of plaintiff claims in a putative class action alleging that the Soft-Sheen Carson Amla Legend hair relaxer is deceptively labeled and marketed, putting consumers at risk. According to plaintiffs’ latest amended complaint, the brand’s amla oil and “no lye” claims prepare users for a relatively gentle hair-smoothing experience, which has not been the case for many.
L’Oreal USA, Inc. remains on the defense in a putative class action alleging that a Soft-Sheen Carson hair relaxer is fraudulently marketed as safe, relatively gentle and natural-inspired when in reality its “caustic” ingredients cause hair loss and other injuries.
The presence of a safety warning on the product’s packaging has made no difference as of yet in L’Oreal’s efforts...