Supplement OWL Registry Counts On Peer Pressure To Spur Use

CRN-organized Supplement OWL launches with nearly 2,600 labels included and adds almost 500 more in its first week, though a much larger total is needed to offer drug store chains and other retailers access a broader perspective of products available in the US.

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The more that retailers know about dietary supplement products through labels and other information on the Council for Responsible Nutrition's Online Wellness Library, more product manufacturers and marketers will list on the registry, the trade group expects.

The Supplement OWL launched April 27 with nearly 2,600 labels included and added almost 500 more in its first week,...

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