Supplement Claims Targeting Elderly, Weight Conscious Top FTC Priorities

Dubious supplement ad claims that have driven FTC enforcement in the sector for some time likely will continue as three commission seats are filled, says advertising practices official Richard Cleland.

Businessman looking through a magnifying glass to documents

Misleading cognitive benefit and weight loss advertising claims and duplicitous "free trial" offers top the Federal Trade Commission’s dietary supplement sector priorities, says Richard Cleland, FTC’s assistant director of advertising practices.

At the Consumer Healthcare Products Association's Regulatory, Scientific & Quality Conference in Rockville, Md., on May 11, Cleland said those...

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