Sexy Hair, Ulta Fail To Dismiss Suit Challenging 'Sulfate-Free' Line

Massachusetts District Court says a plaintiff has satisfied minimal requirements to proceed with her proposed class action, which alleges that the previously named Sexy Hair Sulfate-Free line actually contained sulfates and other salts, contrary to marquee claims. In fact, while reasonable consumers wouldn't think to look there, the ingredients were identified in small print in back-panel ingredient lists, she says.

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Massachusetts resident Molly Crane purchased Sexy Hair Sulfate-Free Soy Moisturizing Shampoo from an Ulta store in July 2016, allegedly paying a premium for the product on the basis of its promise to spare her hair from the drying effects of sulfates.

The shampoo also was conspicuously labeled on its front panel as devoid of salt, in addition to gluten and parabens.

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