German switch success rare

High hopes for prescription-to-OTC switches in Germany have not always been met, despite significant investments by manufacturers to support subsequent product launches, according to a report by IQVIA.

High hopes for prescription-to-OTC switches in Germany have not always been met, despite significant investments by manufacturers to support subsequent product launches, according to a report by IQVIA.

Over the past few years, there have been a number of high profile switches in Germany, driven to a large...

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