Wildflower Rep Before FDA Cannabis Panel: CBD’s Functional Purpose In Beauty Products? Er …

A consultant on behalf of CBD product marketer Wildflower Brands was put on the spot at the agency’s May 31 public hearing when asked what the company views as the functional purpose of CBD in beauty offerings.

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Vancouver, Canada-based Wildflower Brands, Inc. sent a rep to the US Food and Drug Administration’s public hearing on cannabis May 31, with the message that CBD-containing cosmetics and dietary supplements can be adequately regulated without consigning such products to the drug category.

“While we recognize that CBD has demonstrable medical use when highly refined and used in a controlled clinical setting, we...

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