The retailer is growing its skin- and hair-care assortments to meet strong demand and highlighting “clean” with the coming launch of its Conscious Beauty certification program. Sales will remain challenged for the remainder of fiscal 2020, but longer-term prospects are optimistic, Ulta leadership said during the firm’s second-quarter earnings call.
Skin and hair care have emerged as cherished product categories for consumers hunkered down during the COVID crisis, and Ulta Beauty, Inc. is tailoring its business accordingly.
CEO Mary Dillon reviewed Ulta’s strategic plan for outpacing competitors, improving profitability and positioning the retailer for future growth in...