Robitussin Gets Natural With Honey, Ivy Leaf, Eucalyptus Supplements For Cough Relief

GSK launches Robitussin Naturals drug-free cough and cold remedies in the first naturals offering under the top-selling OTC drug brand. The line includes liquids and gummies for adults and children formulated with honey, ivy leaf and eucalyptus.

Robitussin Naturals for relief from occasional cough includes a honey and ivy leaf syrup, a version also with eucalyptus, each formulation in a gummy format and children's products.

Robitussin is the latest major US cough/cold drug brand to extend into the natural treatment segment to capitalize on growing consumer demand for drug-free remedies, launching a line of drug-free syrups and gummies.

“We know consumers are continually looking for products that align with their lifestyle, which our consumer research has shown often...

HBW Podcast

Explore how consumer health is evolving. On the go.

David Ridley hosts in-depth conversations with industry leaders.

More from International

More from Geography