Unilever’s in vitro and clinical studies examining the effects of glycerol, an ingredient in Baby Dove wash and lotion, were inadequate to substantiate microbiome claims as consumers are likely to understand them, according to a 13 January decision from the UK-based Advertising Standards Authority.
Based on beauty trend forecasts online, there is wide consensus that 2021 is going to be a big year for microbiome skin care.
Microbiome-supporting skin-care products have been on the rise for some time, and COVID-19 has only fueled the ascent as consumers...