Looking at online environmental claims in consumer product sectors including cosmetics, the European Commission and national consumer authorities found problematic vagueness and a lack of easily accessible evidence in 37% and 59% of cases, respectively. Legislation to help remedy the situation is on the way.
The European Commission says findings from a bloc-wide assessment of online environmental claims will inform legislative proposals to better support consumers.
According to the Commission’s 28 January release, national consumer authorities across the EU believe that 42% of “green” claims...