EU Commission Vows To Fight Greenwashing Following Website Claims Sweep

Looking at online environmental claims in consumer product sectors including cosmetics, the European Commission and national consumer authorities found problematic vagueness and a lack of easily accessible evidence in 37% and 59% of cases, respectively. Legislation to help remedy the situation is on the way.

The European Commission says findings from a bloc-wide assessment of online environmental claims will inform legislative proposals to better support consumers.

According to the Commission’s 28 January release, national consumer authorities across the EU believe that 42% of “green” claims...

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