Stronger Brand Sales Among Shifts In US Consumer Health Market Trends During Pandemic – IRI

US consumer health sales jumped 6.7% in 2020 in stores, a reversal of recent years as consumers move away from private label, “on-the-go” and natural oral care during the pandemic, IRI data show.

The COVID-19 pandemic not only prompted “exceptional” consumer health product sales but also reversed some recent market trends, including growth rates for private label products exceeding brands, says market research firm Information Resources Inc.

Sales of the consumer health space increased 6.7% in 2020 over the prior year to reach $68bn in brick-and-mortar stores...

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