Bayer Leads Push For Self-Care In India As Local Business Launches

Bayer has launched a dedicated Consumer Health business in India to market products in key OTC categories. The company is also working to bring different stakeholders together through the creation of a new organization dedicated to promoting self-care in the South Asian country.

Nov 2, 2019 San Francisco / CA / USA - Bayer offices located in Mission Bay District; Bayer AG is a German multinational pharmaceutical and life sciences company, one of the largest in the world
• Source: Bayer

Bayer is looking to take a leading role in promoting self-care in India with its Consumer Health business in the country now operational.

Having historically marketed its OTC brands in India through a licensing approach, Bayer has set up its own operation in...

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