Colgate, P&G Extend Teeth Whitening Lines

Colgate Optic White line with Pro Series teeth-whitening toothpaste contains 5% hydrogen peroxide; P&G’s Crest Whitening Emulsions + Overnight Freshness offers convenience of overnight use.

• Source: Alamy

The largest US oral care marketers aren’t letting their premium brands fade from consumers’ attention as inflation drives prices higher daily across consumer-packaged goods categories.

On March 9, Colgate-Palmolive Co. extended its Colgate Optic White line with Pro Series teeth-whitening toothpaste containing 5% hydrogen...

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