US FTC Targets Fake Online Reviews, Expanded Liability, With Proposed Endorsement Guides Update
• By Lauren Nardella
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Proposed changes to the FTC’s “Guides Concerning the Use of Endorsements and Testimonials in Advertising” depict an agency looking to crack down on fake reviews and suppression of negative ones, tighten its definition of “clear and conspicuous” disclosures, and clarify that advertisers, endorsers, intermediaries and platforms all can be held liable for their endorsement roles.
Proposed updates to the US Federal Trade Commission’s Endorsement Guides could put advertisers in the crosshairs for posting fake positive reviews or suppressing bad ones, as well as make disclosures difficult for consumers to miss and add a new section on advertising to children.
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In this episode of the Over the Counter podcast, HBW Insight speaks to Kerry's RDA senior manager of immune and joint health, Sonja Nodland, about the opportunity for innovation that postbiotics represent for the consumer health industry.
Week after publishing safety alert about OPMS Black Liquid Kratom “linked to serious adverse health effects, including death,” FDA announced market research “to understand and characterize emergent risk/safety and perceived benefits reportedly linked to kratom and psychedelics.” But it withdrew the study 10 days later.