Why Did Novartis/1A Pharma Withdraw Its Paracetamol Liquid From The German Market?

HBW Insight chats with general manager of Novartis' German subsidiary 1A Pharma about the firm's exit from the country's children's fever category. An inflexible price system for reimbursable medicines and inflationary pressures all contributed to the decision, Michael Klein explains, which has left only two manufacturers supplying the OTC liquid paracetamol market.

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An inflexible price system for reimbursable medicines and inflationary pressures contributed to 1A Pharma’s decision to withdraw its popular generic paracetamol liquid from the German market, according to the company’s general manager Michael Klein.

Speaking exclusively to HBW Insight about Germany’s current children’s fever remedy supply crisis, Klein said that, despite 1A Pharma’s paracetamol...

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