‘Lipstick Effect’ Holding In 2023 Despite Continuing Price Escalation – Catalina Marketing

Consumers continued to spend more on beauty products in January 2023 in US mass retail doors despite rising prices across face makeup, eye makeup and lipstick segments, according to market intelligence and consulting firm Catalina Marketing.

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Face and eye makeup prices continue to climb faster than overall inflation rates in US mass channels, but consumer purchasing in the categories remains vibrant, according to Catalina Marketing Corporation.

“The ‘lipstick effect’ – the idea that during inflationary times shoppers may cut back on luxury purchases yet still indulge...

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