Brick-And-Mortar Stores Adopting E-Commerce Elements For Enhanced Beauty Shopping

Beauty retailers are integrating features in-store that have proven effective in the online shopping realm, creating a richer, more personalized experience from the time consumers walk in the store, says Marie Driscoll, a managing director at Coresight Research.

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The best features of online shopping will be moving into physical stores that sell beauty products over the coming years, according to a leading data-driven insights provider focused on retail and technology.

Marie Driscoll, managing director of luxury and retail at New York-based market research firm Coresight Research, believes technology increasingly will...

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