The Federal Trade Commission’s 2022 health claims guidance update “didn’t come out of nowhere” and the notices of penalty offense sent earlier in 2023 to nearly 700 businesses in the consumer health space didn’t come from the guidance, says an attorney in the FTC Division of Advertising Practices.
Marketers of OTC drugs, homeopathic products, dietary supplements or functional foods, meanwhile, should know where substantiation for their health claims...







