Probiotics And Menopause Support Driving UK Dietary Supplements Market Growth

Kantar data shows a slow but steady expansion of the UK vitamins, minerals and supplements market driven largely by digestive health products, especially probiotics, and women's health products, in particular those supporting women experiencing the menopause. 

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Double-digit growth by sales value of probiotics and women’s health supplements for menopause is driving a slow but steady expansion of the UK’s vitamins, minerals and supplements market, according to the latest data from market intelligence firm Kantar.

While VMS growth is slower than the healthcare category in general, which grew by sales value at an impressive rate...

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