US Wellness Market Executive Moves: HedoniaUSA, Relaxium, FinaFlex, Arizona Nutritional

HedoniaUSA appoints Dany Sfeir CEO; FinaFlex collaborates with bodybuilding champion Branch Warren; Relaxium supplements recruits NFL Hall of Famer Dan Marino; Arizona Nutritional Supplements founders Aaron Blunck and Jonathan Pinkus re-acquire business.

HBW Insight

Israel firm Hedonia Ltd.’s HedoniaUSA business appoints Dany Sfeir CEO with a track record of catapulting brands to multimillion-dollar plus revenue across consumer goods sectors to lead the Bethesda, MD, firm toward sustained growth and success in the mental fitness and wellness market.

At Tempur-Pedic International Inc., Sfeir drove revenue growth from $30m to more than $1.2bn within five years and transformed a...

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Explore how consumer health is evolving. On the go.

David Ridley hosts in-depth conversations with industry leaders.

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