Plezi also announces launches “PLEZi FiZZ” carbonated fruit drink with 70% less sugar than the same amount of leading soft drinks, no added sugar, plus 2g fiber, vitamin C and other nutrients. With 10% of profits going to children’s health initiatives, its initial donation was $1m to FoodCorps' Nourishing Futures.
Plezi Nutrition LLC, co-founded by former US first lady Michelle Obama, has its first celebrity investor a year after its launch, actress Kristen Bell.
The Washington, DC-based company on 15 May announced Bell as an investor and brand partner. The partnership with Plezi gives...