CARU Puts Brands On Notice: Guidelines For Children’s Advertising Extend To AI

The BBB National Programs, Inc.’s Children’s Advertising Review Unit reminds advertisers its Advertising and Privacy Guidelines extend to the use of AI in ads for children and points them to its recent warning that it will ‘strictly enforce’ those guidelines.

Kid with AI
• Source: Shutterstock

The Children’s Advertising Review Unit (CARU) of the BBB National Programs, Inc. reminds marketers, including those in the personal care and beauty space, that its Advertising and Privacy Guidelines extend to the use of artificial intelligence in advertising targeted to children and the online collection of personal information.

“Whether online or an object in their hands, and whether they realize it or not, children are engaging with various...

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