As it considers what route to take to independence, Sanofi's Consumer Healthcare business – recently rebranded as Opella – has been changing its approach to marketing, according to chief growth officer Alberto Hernandez. In this exclusive interview, Hernandez explains how “Crazy Elevating Creativity” is delivering real results for Sanofi's top OTC brands.
Sanofi Consumer Healthcare is on the cusp of becoming a standalone OTC business, following in the footsteps of other CHC giants like Haleon and Kenvue.
Addressing analysts on Sanofi’s recent Q2 earnings call, the French pharma firm’s CFO François-Xavier Rogers said that the company is...