A mix of law and IT expertise can restrict the sale of fake drugs over the web

The proliferation of counterfeit medicines in the regulated supply chain is thankfully being addressed by stringent measures across the EU. The two-dimensional barcode, introduced by the European Federation of Pharmaceutical Industries and Associations is one successful measure that is employed in fighting the emergence of these products. However, efforts to secure the unregulated supply chain – and particularly the internet – are not quite as efficacious.

The proliferation of counterfeit medicines in the regulated supply chain is thankfully being addressed by stringent measures across the EU. The two-dimensional barcode, introduced by the European Federation of Pharmaceutical Industries and Associations is one successful measure that is employed in fighting the emergence of these products. However, efforts to secure the unregulated supply chain – and particularly the internet – are not quite as efficacious.

At the recent Internet Governance Forum in Sharm el Sheikh, Egypt, the Council of Europe said it wants to fight...

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