Interview: Dr Reddy's CEO on move from curing diseases to managing health

GV Prasad, CEO of Dr Reddy's Laboratories, does not mince words - whether it is about why the US is probably the ''least risky'' market or then how he's all for the onus of compliance being on the CEO under India's code of marketing practices for the pharmaceutical industry.

GV Prasad, CEO of Dr Reddy's Laboratories, does not mince words - whether it is about why the US is probably the ''least risky'' market or then how he's all for the onus of compliance being on the CEO under India's code of marketing practices for the pharmaceutical industry.

In a wide-ranging interview with Scrip and its sister publication PharmAsia News at his office in Hyderabad, Prasad also outlines...

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