Japanese major Eisai is working with a communications company for a new online system in Japan that will more closely link chronic disease patients and medical care providers, with a number of expected benefits including treatment compliance that could potentially help stem sales declines for two mainstay products.
The idea of pharma companies "moving beyond the pill" - albeit with ultimate aims that usually include increasing sales of those pills - is not a new concept, but one that has so far gained limited traction in Japan.
Eisai Co. Ltd. has become one of the first firms looking to change that through a new tie-up in...